WORDS and content related to
Through storytelling I highlight stories, dreams and important messages
..Magic words increase your online visibility
Hello, my name is Cecilia and I am a freelance journalist, copywriter and designer
Journalism,
reportage & feature
News articles, research and investigative journalism. Interview reports and feature articles. Fact-checking and source criticism. Surveys for special articles.
Editorial
communication
Opinion-forming texts using biased journalism through articles, features and interviews. press releases, blogs and other sponsored content
WEB PRODUCTION AND COPYWRITING
Development of websites and landing pages in WordPress with SEO-optimized and targeted content. Sharp copy and the right tone of voice to reinforce your message
Philosophy:
"Contribute to meaningful journalism that highlights important social issues
in troubled times"
and
"Getting the message across in the right way and helping stakeholders succeed"
Advice to female CEOs: Don't apologize
ECONOMY & LEADERSHIP. Can you become a CEO accidentally? "Accidental CEO" has become a coined term that circulates mainly among women and seems to be accepted by them. How do they see it?
The dog in human civilization through the ages
For centuries, the dog has played an increasingly important role in our civilization. The bonds between dogs and humans have gradually strengthened and we have benefited greatly from their qualities.
Ersta Nya Sjukjus - Sweden's most personalized care environment
ARCHITECTURE: Ersta Diakoni has long been involved in improving healthcare. Ersta Nya Sjukhus is an example of an architecturally healing care environment of exceptionally high quality.
The Foundry: Oatley's new headquarters - ingenious reuse
RECYCLING has become an increasingly important part of today's architecture. The foundry in Varvstaden, Oatley's new headquarters, is a shining example - from abandoned ruin to modern office.
Marie Antoinette: The strong woman who lost her head
HISTORY. Marie Antoinette, wife of Louis XVI of France, was a strong woman who chose to go her own way at the French court. Rumors abounded and hatred grew which would seal her fate
REM: The sleep phase that completely paralyzes your body
HEALTH. During deep sleep, also known as the Rapid Eye Movement (REM) phase, the body is paralyzed -a protective mechanism that prevents us from sleepwalking and harming ourselves.
Benefits of working with me:
Results and
quality
With strong commitment and creative thinking, out-of-the-box ideas are born that make my jobs interesting.
Journalistic
sharpness
Journalistic interview reports and feature articles that tell stories with relevance and emotion.
Content with emotion and tone
Content with the right tone and message for the target audience. Clear visual profile with compelling copy.
Briefly about me
I have been a professional journalist / writer in recent years and contributed to several trade magazines, but also produced copytexts for websites and social media. Prior to my media career, I worked as an architect for many years in Sweden and the USA. With this experience of the architecture and construction industry, it has come naturally to write about what I am an "expert" in while also covering other areas.
I am fluent in English and French (Level C1 - C2, written and verbal) and have a medium level of German. Swedish is my mother tongue.
The world is my base - jI take assignments globally
Journalist services & Editorial communication
The message is my direction and the words are my building blocks. I write articles with precision and report news and stories with commitment and relevance. In each article, I gather as many news sources as possible to tell
nuanced stories with variety and depth.
Below are examples of services that cover both journalism and editorial communication:
Objective news journalism
Editorial communication
Copywriting & Web development
A strong digital presence is usually crucial for companies that want to scale up and reach more audiences. In a fast-changing media world, content that engages and sparks interest becomes essential.
I create strategic content that informs and inspires. By adapting tone, format and narrative style to target audiences, I help companies communicate messages that get through.
Below are examples of copywriting and web services: